Insights

Is Enhanced Internal Site Search Your Low Hanging Fruit?

  Online marketers often focus so much energy on driving new visitors to their website that they often overlook the activities on their website that are most critical to converting and growing loyal visitors and customers.  Consider internal site search – According to a Google report on internal site search, 90 percent of companies report [...]

How Dirty Harry Can Help Your Email Marketing

There is a classic scene from the movie Dirty Harry in which Harry, a cop played by Clint Eastwood, is talking to a bank robber whom he shot.  When the wounded thief starts to reach for his weapon, Harry mentions that he isn’t sure whether he has any bullets left in his gun.  Harry makes [...]

Importance of Empathy for Marketers

One of the greatest, and maybe most important, characteristics of a marketer is empathy. Empathy: Ability to imagine oneself in another’s place and understand the other’s feelings, desires, ideas, and actions (source: merriam-webster.com) To be a great marketer, we don’t need to be our target audience (none of us really are).  However, it is essential that [...]

Pintrification of America

If you haven’t been in a coma during the past six months, then you most definitely have heard of Pinterest.  And, if you are marketer, you better have either (a) integrated Pinterest into your social marketing strategy or (b) had serious discussions about how you can integrate it. Will Pinterest continue to grow at its [...]

Future of Mobile

Recently, comScore released its 2012 Mobile Future in Focus report which examines key trends driving smartphone adoption, mobile media digital consumption, and multiple device digital usage.  As the report identifies, the rapid adoption of smartphones and tablets will have an increasingly significant impact on how consumers shop, consume information, and interact with your brand or [...]

Very Pinteresting!

Do you ‘pin’?  If you don’t know what that is, then you probably haven’t used Pinterest.  Don’t worry if you haven’t heard of Pinterest, you will.  It’s the latest social media rage.  However, unlike previous pretenders (e.g. Google Wave),  this one is worth the attention. Pinterest is about viewing, sharing, and organizing images or videos [...]

Parable of the Baked Ham

A little girl, Ellie, is watching her mom, Christine, prepare a ham for dinner one night.  Ellie noticed that her mom cut off each end of the ham before placing it in the pan.  When Ellie asked her mom why she cut off the ends, her mom paused for a second and replied, “That’s a [...]

The Importance of Planning

In reflecting back on 2011 and developing plans for 2012, I keep thinking about what President Dwight D. Eisenhower once said, …plans are useless, but planning is indispensable. While he was talking about war, the sentiment can be applied to pretty much any situation including digital marketing. The point President Eisenhower was making is that [...]

Rise of the Tablets

Recently, Forrester Research released a report that discussed the tremendous ecommerce opportunities that tablets provide.  Forrester noted that tablets offer features and functionality that consumers are embracing and early findings are demonstrating that tablets won’t be relegated to a niche technology.  What I found most interesting and perhaps most telling about the opportunity is the [...]

What To Do Before Launching a Facebook Page

For marketers, Facebook provies a robust marketing platform and exciting opportunities.  It offers another way for brands to interact with consumers, foster loyalty, and learn more about the wants and needs of consumers. However, before pubishing a Facebook Fan Page, there are a number of factors you need to take into consideration.  Thinking about these [...]