Insights

How Dirty Harry Can Help Your Email Marketing

Thursday, March 14th, 2013 by Tim

There is a classic scene from the movie Dirty Harry in which Harry, a cop played by Clint Eastwood, is talking to a bank robber whom he shot.  When the wounded thief starts to reach for his weapon, Harry mentions that he isn’t sure whether he has any bullets left in his gun.  Harry makes [...]

Importance of Empathy for Marketers

Friday, October 19th, 2012 by Tim

One of the greatest, and maybe most important, characteristics of a marketer is empathy. Empathy: Ability to imagine oneself in another’s place and understand the other’s feelings, desires, ideas, and actions (source: merriam-webster.com) To be a great marketer, we don’t need to be our target audience (none of us really are).  However, it is essential that [...]

Righteous Reach

Wednesday, August 29th, 2012 by Tim

If you want to be wildly successful  in digital marketing, or any marketing for that matter, you need both reach and engagement.  It’s not the number of Pinterest followers, Facebook “fans” (I prefer the old term), or Twitter followers you accumulate, it’s the number of people actively involved with your company, organization or brand that’s important. [...]

Siri, I’m Not That Into You

Friday, June 22nd, 2012 by Tim

Dear Siri, When I first met you, I was enthralled with the possibilities.  I was seduced by your voice and what you could do for me.  You were so polite and seemed so attentive.  Sadly, my infatuation only lasted for a couple of months.  The thrill is gone.  I’m just not that into you anymore. [...]

Pintrification of America

Wednesday, May 23rd, 2012 by Tim

If you haven’t been in a coma during the past six months, then you most definitely have heard of Pinterest.  And, if you are marketer, you better have either (a) integrated Pinterest into your social marketing strategy or (b) had serious discussions about how you can integrate it. Will Pinterest continue to grow at its [...]

Future of Mobile

Wednesday, February 29th, 2012 by Tim

Recently, comScore released its 2012 Mobile Future in Focus report which examines key trends driving smartphone adoption, mobile media digital consumption, and multiple device digital usage.  As the report identifies, the rapid adoption of smartphones and tablets will have an increasingly significant impact on how consumers shop, consume information, and interact with your brand or [...]

Very Pinteresting!

Wednesday, January 25th, 2012 by Tim

Do you ‘pin’?  If you don’t know what that is, then you probably haven’t used Pinterest.  Don’t worry if you haven’t heard of Pinterest, you will.  It’s the latest social media rage.  However, unlike previous pretenders (e.g. Google Wave),  this one is worth the attention. Pinterest is about viewing, sharing, and organizing images or videos [...]

Parable of the Baked Ham

Tuesday, January 3rd, 2012 by Tim

A little girl, Ellie, is watching her mom, Christine, prepare a ham for dinner one night.  Ellie noticed that her mom cut off each end of the ham before placing it in the pan.  When Ellie asked her mom why she cut off the ends, her mom paused for a second and replied, “That’s a [...]

The Importance of Planning

Friday, December 2nd, 2011 by Tim

In reflecting back on 2011 and developing plans for 2012, I keep thinking about what President Dwight D. Eisenhower once said, …plans are useless, but planning is indispensable. While he was talking about war, the sentiment can be applied to pretty much any situation including digital marketing. The point President Eisenhower was making is that [...]

Rise of the Tablets

Tuesday, August 16th, 2011 by Tim

Recently, Forrester Research released a report that discussed the tremendous ecommerce opportunities that tablets provide.  Forrester noted that tablets offer features and functionality that consumers are embracing and early findings are demonstrating that tablets won’t be relegated to a niche technology.  What I found most interesting and perhaps most telling about the opportunity is the [...]