Online Marketing: Focusing on the “And” Instead of the “Or”

choicesToo often there is a discussion about which is the ‘best’ online marketing tactic or channel (e.g. Facebook vs. Twitter or social vs. email) as if we can only choose one.  As marketers, we need to focus on having conversations with our consumers how they want and where they want.  For some, that is still email and for others it might be Twitter, Facebook, or something entirely different.  The more places we can be providing relevant content and useful information, the more successful we will be.

We recently conducted a number of online surveys for one of our clients in order to get a better sense of the audience overlap among their Twitter followers, Facebook fans, and email newsletter subscribers. What we found was interesting:

  • 40% of Twitter followers didn’t subscribe to the email newsletter and 60% weren’t Facebook fans
  • 50% of Facebook fans didn’t subscribe to the email newsletter and only 5% were Twitter followers

While there is some overlap, our client is getting a much greater reach by embracing all three channels than if they were only using any single one.

So instead of focusing on the ‘or’ (e.g. is Twitter or Facebook better), think about the ‘and’ – how we can best use all of channels and tactics like Facebook AND Twitter AND email AND video AND ….

This entry was posted on Monday, August 31st, 2009 at 1:38 pm and is filed under Email Marketing, Online Strategy, Search Marketing, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

14 Responses to “Online Marketing: Focusing on the “And” Instead of the “Or””

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    hi, ta for the useful info buddy, there’s so many options with web marketing nowadays it’s hard to know where to look for the best info, thanks.

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