{"id":433,"date":"2011-08-16T11:22:11","date_gmt":"2011-08-16T17:22:11","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=433"},"modified":"2016-09-22T11:13:39","modified_gmt":"2016-09-22T17:13:39","slug":"rise-of-the-tablets","status":"publish","type":"post","link":"https:\/\/www.shaydigital.com\/index.php\/insights\/rise-of-the-tablets\/","title":{"rendered":"Rise of the Tablets"},"content":{"rendered":"<p>Recently, Forrester Research <a href=\"http:\/\/forrester.com\/rb\/Research\/why_tablet_commerce_may_soon_trump_mobile\/q\/id\/59096\/t\/2\" target=\"_blank\">released a report<\/a> that discussed the tremendous ecommerce opportunities that tablets provide. \u00a0Forrester noted that tablets offer features and functionality that consumers are embracing and early findings are demonstrating that tablets won&#8217;t be relegated to a niche technology. \u00a0What I found most interesting and perhaps most telling about the opportunity is the following statement made by Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research:<\/p>\n<blockquote><p>&#8220;We have always capped e-commerce at 10 to 15 percent of total retail sales, but this (tablets) potentially has the capability of really expanding e-commerce much beyond that.\u201d<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.shaydigital.com\/wp-content\/uploads\/2011\/08\/apple-ipad2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-439\" title=\"Tablets\" src=\"http:\/\/www.shaydigital.com\/wp-content\/uploads\/2011\/08\/apple-ipad2.jpg\" alt=\"Tablets\" width=\"194\" height=\"194\" \/><\/a>So, if you haven&#8217;t starting considering tablets in your plans, what does this mean for you? \u00a0First, don&#8217;t ignore tablets because only 10% of Americans currently own one (according to Pew Research and Forreter). \u00a0Forrester predicts that number to grow to 1\/3 of all Adult Americans by 2015, and I believe that is a conservative estimate. \u00a0 Given that tablets are being adopted at a rate greather than any technology ever and as prices decrease, features increase, and applications continue to amaze and entertain, more and more consumers will purchase one.<\/p>\n<p>Second, you need to understand the role of tablets in the lives of consumers. \u00a0These devices are not simply a smaller laptop. \u00a0They provide a unique level of engagement, convienence and interactivity that traditional laptops or desktop machines done. \u00a0If you haven&#8217;t yet, spend a couple of weeks using an iPad or Android tablet and you&#8217;ll see.<\/p>\n<p>Third, think specifically about the type of experience you need to provide for your consumers that use tablets. \u00a0Like with smartphones, it will likely be a combination of optimizing your website for tablet computers and developing apps that take unique advantage of the device.<\/p>\n<p>Forrester believes most companies are slow to recognize the importance of tablets. \u00a0If you haven&#8217;t, it&#8217;s not too late. \u00a0Doing so now will enable you to get out in front and take advantage in a way that many of your competitors aren&#8217;t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Forrester Research released a report that discussed the tremendous ecommerce opportunities that tablets provide. \u00a0Forrester noted that tablets offer features and functionality that consumers are embracing and early findings are demonstrating that tablets won&#8217;t be relegated to a niche technology. \u00a0What I found most interesting and perhaps most telling about the opportunity is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-online-strategy"],"_links":{"self":[{"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":0,"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}