{"id":89,"date":"2009-05-29T14:20:22","date_gmt":"2009-05-29T20:20:22","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=89"},"modified":"2009-07-13T16:37:41","modified_gmt":"2009-07-13T22:37:41","slug":"your-email-reputation","status":"publish","type":"post","link":"http:\/\/www.shaydigital.com\/index.php\/insights\/your-email-reputation\/","title":{"rendered":"Your Email Reputation"},"content":{"rendered":"<p>With all of the mortgage and credit card issues today, much attention has been given to an individual&#8217;s credit score.\u00c2\u00a0 Our credit scores are extremely important because they determine whether\u00c2\u00a0we can get loans, what\u00c2\u00a0interest rate we will be charged and even cab impact the ability to get a job.\u00c2\u00a0<\/p>\n<p>As email marketers, we need to be equally focused on\u00c2\u00a0our email reputation which is essentially our email sender credit score. Our email sender reputation is\u00c2\u00a0the most important factor in determining whether\u00c2\u00a0an email is going to be blocked, end-up in a junk folder, or reach the inbox.\u00c2\u00a0 ISPs and others looking to prevent spam use your email reputation to determine how trustworthy you are just like lenders use credit scores.<\/p>\n<p>If you aren&#8217;t checking your email reputation, you need to be.\u00c2\u00a0 A great and free resource to\u00c2\u00a0determine your email reputation\u00c2\u00a0is\u00c2\u00a0senderscore.org, which is provided by Return Path, a leading email services provider.\u00c2\u00a0 The sender score is a relative ranking of your email sender reputation with\u00c2\u00a0&#8216;0&#8217; being the worst and &#8216;100&#8217; being the best.\u00c2\u00a0 The senderscore.org website also provides additional information that helps to identify what issues can be negatively impacting your sender score.<\/p>\n<p><a href=\"http:\/\/www.shaydigital.com\/images\/sender_score_lg.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Sender Score\" src=\"\/images\/sender_score_thumb.png\" alt=\"Sender Score\" width=\"155\" height=\"323\" \/><\/a><\/p>\n<p>Don&#8217;t forget that your email reputation can change, and so you need to continue to monitor it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all of the mortgage and credit card issues today, much attention has been given to an individual&#8217;s credit score.\u00c2\u00a0 Our credit scores are extremely important because they determine whether\u00c2\u00a0we can get loans, what\u00c2\u00a0interest rate we will be charged and even cab impact the ability to get a job.\u00c2\u00a0 As email marketers, we need to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"_links":{"self":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}