{"id":539,"date":"2012-10-19T10:53:27","date_gmt":"2012-10-19T16:53:27","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=539"},"modified":"2016-09-22T11:12:50","modified_gmt":"2016-09-22T17:12:50","slug":"importance-of-empathy-for-marketers","status":"publish","type":"post","link":"http:\/\/www.shaydigital.com\/index.php\/insights\/importance-of-empathy-for-marketers\/","title":{"rendered":"Importance of Empathy for Marketers"},"content":{"rendered":"

One of the greatest, and maybe most important, characteristics of a marketer is empathy.<\/p>\n

Empathy:\u00a0Ability to imagine oneself in another’s place and understand the other’s feelings, desires, ideas, and actions (source: merriam-webster.com)<\/p><\/blockquote>\n

To be a great marketer, we don’t need to be our target audience (none of us really are). \u00a0However, it is essential that we truly know them – to be able to think like them. \u00a0We need to understand their motivations and desires, what frustrates them, how they communicate, \u00a0what makes them unique, etc. \u00a0In plain terms, we need to be able to walk in their shoes.\"\"<\/p>\n

By doing so, we can view our brands through their eyes and that provides invaluable insights and perspectives. \u00a0By starting with them (vs. us) and then developing strategies, programs, and communication, we\u00a0significantly\u00a0increase the chances of creating something that will engage and resonate with them. \u00a0It informs everything: \u00a0the words we use, the images, the overall message, where we communicate, etc.<\/p>\n

Companies like Nike show that they ‘get’ their consumers through their products and advertising. \u00a0They do it in a way that demonstrates they know what their consumers need, what struggles they face, and who they really are. \u00a0Doing those things builds tremendous brand loyalty.<\/p>\n

Being empathetic isn’t always easy, and it can take a lot of work, but do it right and do it well, and we will be better marketers.<\/p>\n

 <\/p>\n

Image source: frameworksinstitute.org<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the greatest, and maybe most important, characteristics of a marketer is empathy. Empathy:\u00a0Ability to imagine oneself in another’s place and understand the other’s feelings, desires, ideas, and actions (source: merriam-webster.com) To be a great marketer, we don’t need to be our target audience (none of us really are). \u00a0However, it is essential that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","hentry","category-online-strategy"],"_links":{"self":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}