{"id":37,"date":"2008-05-14T11:12:50","date_gmt":"2008-05-14T17:12:50","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=37"},"modified":"2008-05-14T11:12:50","modified_gmt":"2008-05-14T17:12:50","slug":"new-can-spam-rule-provisions","status":"publish","type":"post","link":"http:\/\/www.shaydigital.com\/index.php\/insights\/new-can-spam-rule-provisions\/","title":{"rendered":"New CAN-SPAM Rule Provisions"},"content":{"rendered":"

The\u00c2\u00a0FTC has\u00c2\u00a0approved four new rule provisions\u00c2\u00a0to the CAN-SPAM act, which\u00c2\u00a0created standards for sending commercial email in 2003.\u00c2\u00a0 From the FTC press release<\/a>, the four issues addressed are:<\/p>\n

    \n
  1. an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender;<\/li>\n
  2. the definition of \u00e2\u20ac\u0153sender\u00e2\u20ac\u009d was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act\u00e2\u20ac\u2122s opt-out requirements;<\/li>\n
  3. a \u00e2\u20ac\u0153sender\u00e2\u20ac\u009d of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act\u00e2\u20ac\u2122s requirement that a commercial e-mail display a \u00e2\u20ac\u0153valid physical postal address\u00e2\u20ac\u009d; and<\/li>\n
  4. a definition of the term \u00e2\u20ac\u0153person\u00e2\u20ac\u009d was added to clarify that CAN-SPAM\u00e2\u20ac\u2122s obligations are not limited to natural persons.<\/li>\n<\/ol>\n

    The full text<\/a>\u00c2\u00a0(PDF, 312KB)\u00c2\u00a0provides a more detailed explanation\u00c2\u00a0of each of the new rules and some additional information including\u00c2\u00a0clarification on how ‘Forward To a Friend’ emails should be classified.\u00c2\u00a0<\/p>\n

    For most marketers, these new provisions won’t have a practical impact on their email programs.\u00c2\u00a0<\/p>\n

    The one exception might be the first item, which addresses the opt-out process.\u00c2\u00a0\u00c2\u00a0An important best practice has been to make the\u00c2\u00a0unsubscribe process simple and straightforward, so\u00c2\u00a0I\u00c2\u00a0don’t except that a lot of marketers will need to change anything.\u00c2\u00a0 However,\u00c2\u00a0given the continuing importance of the CAN-SPAM act, everyone should review the new provisions to determine what, if any, effect it has on your email marketing programs.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The\u00c2\u00a0FTC has\u00c2\u00a0approved four new rule provisions\u00c2\u00a0to the CAN-SPAM act, which\u00c2\u00a0created standards for sending commercial email in 2003.\u00c2\u00a0 From the FTC press release, the four issues addressed are: an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"_links":{"self":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}