{"id":350,"date":"2010-11-10T14:59:19","date_gmt":"2010-11-10T20:59:19","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=350"},"modified":"2016-09-22T11:14:29","modified_gmt":"2016-09-22T17:14:29","slug":"discounts-a-slippery-slope","status":"publish","type":"post","link":"http:\/\/www.shaydigital.com\/index.php\/insights\/discounts-a-slippery-slope\/","title":{"rendered":"Discounts &#8211; A Slippery Slope?"},"content":{"rendered":"<p>Consumers love discounts. \u00a0Who can blame them? \u00a0Who doesn&#8217;t want to pay less for something? \u00a0For marketers, they are\u00a0<a href=\"http:\/\/www.shaydigital.com\/wp-content\/uploads\/2010\/11\/slippery.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-351\" title=\"slippery\" src=\"http:\/\/www.shaydigital.com\/wp-content\/uploads\/2010\/11\/slippery.jpg\" alt=\"\" width=\"180\" height=\"240\" \/><\/a>very enticing. \u00a0They can boost sales, break-through the clutter, and stimulate trial from new customers. \u00a0Used correctly, they are a valuable tool for a marketer.<\/p>\n<p>However, if used indiscriminately, consumers become dependent on them, expect them, and won&#8217;t shop from your store without them. \u00a0That&#8217;ll force you to either provide a steady stream of discounts that you&#8217;ll probably never be able to stop or risk the wrath of your consumers.<\/p>\n<p>Much like a carpenter, you aren&#8217;t going to be successful relying on a single tool (heck &#8211; you can only do so much with a hammer). Discounts can provide wonderful results for companies, but make sure that you don&#8217;t forget other useful tools in your marketing tool box.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers love discounts. \u00a0Who can blame them? \u00a0Who doesn&#8217;t want to pay less for something? \u00a0For marketers, they are\u00a0very enticing. \u00a0They can boost sales, break-through the clutter, and stimulate trial from new customers. \u00a0Used correctly, they are a valuable tool for a marketer. However, if used indiscriminately, consumers become dependent on them, expect them, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-brand-marketing"],"_links":{"self":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":0,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}