{"id":131,"date":"2009-08-11T12:35:39","date_gmt":"2009-08-11T18:35:39","guid":{"rendered":"http:\/\/www.shaydigital.com\/?p=131"},"modified":"2009-08-27T18:40:37","modified_gmt":"2009-08-28T00:40:37","slug":"twitter-is-relevant","status":"publish","type":"post","link":"http:\/\/www.shaydigital.com\/index.php\/insights\/twitter-is-relevant\/","title":{"rendered":"No Doubt That Twitter Is Relevant &#8211; At Least For Now"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-152 alignright\" title=\"twitter_blog\" src=\"http:\/\/www.shaydigital.com\/wp-content\/uploads\/2009\/08\/twitter_blog.jpg\" alt=\"twitter_blog\" width=\"200\" height=\"120\" \/>Twitter is growing like gangbusters (45 million visitors in June according to comScore), but there are a number of people who\u00c2\u00a0believe Twitter is a fad and are relatively dismissive of it.\u00c2\u00a0 I don&#8217;t have a crystal ball, and I have no way of knowing whether\u00c2\u00a0Twitter will become the next Second Life.\u00c2\u00a0 However, I do know that given the number of people currently using Twitter and the\u00c2\u00a0results I see from our clients and other companies, every marketer needs to\u00c2\u00a0seriously consider what\u00c2\u00a0role\u00c2\u00a0technologies like\u00c2\u00a0Twitter play in the mix.\u00c2\u00a0<\/p>\n<p>The reality is that there are probably people\u00c2\u00a0tweeting (a twitter post)\u00c2\u00a0about your company, your products, and your categories\u00c2\u00a0and you need to, at a minimum, be listening to those conversations.\u00c2\u00a0 Beyond monitoring, it may not make sense for your company to be engaged in Twitter but more thought needs to be given to that decision than just dismissing it because someone just doesn&#8217;t get Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is growing like gangbusters (45 million visitors in June according to comScore), but there are a number of people who\u00c2\u00a0believe Twitter is a fad and are relatively dismissive of it.\u00c2\u00a0 I don&#8217;t have a crystal ball, and I have no way of knowing whether\u00c2\u00a0Twitter will become the next Second Life.\u00c2\u00a0 However, I do know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-online-strategy"],"_links":{"self":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shaydigital.com\/index.php\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}